Non-Authentication Fraud Detection and Prevention

When fraudulent registrations pollute your subscriber list, they not only impact your email marketing campaigns and metrics, but can damage the reputation of your brand and hurt the experience for legitimate users. Determined fraudsters can even re-use the same fake email addresses over and over, leading to spam traps that can cause Gmail and other email service providers to blacklist your address domain — meaning no one will see your emails.

How do signup fraudsters work?

Signup fraud prevention, the internet is looking for forms on websites and apps to fill out. They then use the accounts to engage in fraudulent activities, such as buying products or services with stolen credit card information, posting fake reviews and ratings, collecting user data, spreading malware and more.

The good news is that there are a number of steps you can take to reduce signup fraud on your site or app, including requiring double opt-in and using anti-fraud technology such as Honeypots, which create hidden fields on forms only bots can see and fill, and verification methods like verifying phone numbers (which require more time and effort than emails) and multi-factor authentication. These measures are important to prevent fraudsters from creating fake accounts, but they do add friction and can degrade the user experience for real people, so it’s essential to find a balance that delivers strong protections while maintaining an excellent user experience.

PingOne DaVinci, our no-code orchestration platform, makes it easy to integrate a variety of non-authentication fraud detection and prevention tools, such as CAPTCHA challenges and IP blocking, so that they can be deployed at the point of registration. Contact us to learn more about how to deploy these tools and more, including fingerprinting, which uses device and browser data to accurately recognize visitors — preventing fraudsters from abusing your systems while offering a seamless experience for genuine users.